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Using Video For Training

Afro-American millennial student woman with afro hairstyle browsing information on laptop, preparing for exam online, watching video course, holding a pen. Online education in zoom app, video training

Due to the continuous COVID-19 restrictions, many companies have been taking advantage of video for purposes other than marketing. Now, many are using video extensively to train their teams. No need to gather everyone on site; you can conduct training despite the physical distance.

With video, your teams can also watch on-demand, on their own time. They can repeat the videos as many times as they need to. Thus, you can save time and effort compared to face-to-face seminars.

There are lots of ways your business can use video for training purposes. Here are three effective methods to consider.

Product Demos

Video is the best way to show people how to use a product. Whether it’s your employees or customers, video demos are always great teaching tools. For best results, your product demo video should present step-by-step instructions for using your product correctly. You may also include tips for care and maintenance. You could even create DIY repair videos for your products. Your clients will surely love those.

Site Tours

To save you time in showing new staff around, you could just create a video tour of your entire premises. That way, you could hasten employee onboarding and free up time for your recruitment team. Additionally, you can show these video tours to potential clients, so they have an idea what your facilities look like.

Quick Tips

Video is a great way to introduce new employees to the best practises of your business. Film your more experienced employees, and have them briefly tell what they do to get their work done in the best possible ways. These quick tips videos should cover only one topic and be 3 minutes or shorter. You can put lots of these videos together in a series, with each video being a bite-sized piece of advice.

Why You Should Use Storytelling in Video Marketing

When starting to do video marketing for your business, the goal is to engage potential clients. In turn, they will notice you and get curious about what you can offer them, leading to sales later on.

Before you hit the record button on your camera, what’s the plan? How will you ensure that customers are fully engaged from start to finish? There are lots of videos on the Internet now, people can easily click away if they find a video boring
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The solution is to make your videos stand out. And the best way to achieve that is through storytelling in your video marketing.
Our brains are hardwired to listen to stories.

For the longest time, people have exchanged information through talking to each other. Values and morals have been passed through stories. Family histories have been passed on through stories. Even products get advertised for free through the stories of satisfied customers.

Storytelling is powerful. It engages the mind as well as all the senses. When you use storytelling in your video marketing, it makes your videos all the more powerful in conveying a message which lead to more engagement and sales.

With storytelling, video marketing does not feel like marketing. Video marketing that don’t tell stories don’t engage the audience. They just dump information onto people, and that’s it. These kinds of videos have no emotional connection to the audience.

That’s what makes storytelling different – it connects with the audience. Stories pander to people’s deepest emotions, making them remember the message and product much better. When they watch videos with compelling stories, they will listen and remember.

Take a look at the videos of the world-famous content creator Nusseir Yassin, popularly known as Nas Daily. His videos are short, yet they get millions of views because of how they are created. They tell powerful stories of people from around the world.

Before you hit record, plan your storyboard. Think about what story you want to tell your audience. It could be the story of how your company started, and how you got to where you are today.

Or it could be the story of how you designed your products.
That way, your audience will love watching your videos. They would not feel like you’re pushing a product on them.

Aerial Shots for NVTV and Tour Videos for Clifton House

It’s always good to be asked to shoot content for TV and this month we put our Inspire 2 drone to test with a range of shoots throughout Belfast for local TV station NVTV. We made the most of the beautiful weather we have been having to get some breathtaking images of Belfast’s landmarks. We were also commissioned by Clifton House to produce 2 adverts to promote their tours they have available in Clifton House and Clifton Street Cemetery. These were interesting to film and we learned a lot about the history of Belfast in the process. From stories of  body snatchers in the cemetery to historic treaties and laws being created in the house, these tours are not to be missed.

Upgrading our in-house production kit

This month we have spent sometime upgrading our kit for future productions. We have now added Blackmagic’s URSA Mini Pro G2 camera to our kit allowing us to shoot mages that are superior to traditional broadcast video cameras. We can record  full sensor 4.6k images at 120fps and 300fps in 1080 HD allowing us to create amazing slow motion shots in a cinematic style. We have also upgraded our Inspire 2 drone allowing us to shoot ProRes raw and record 4k video from the air that can be graded to match any camera we shoot with on the ground.

Keeping clients happy during lockdown

This month we have had to pivot to keep our clients happy and to keep producing content for brands to share and maintain their presence online. With filming restrictions in place we have produced several videos for clients using stock footage and Voiceover rather the traditional filmed content we are used to creating. With access to a wide range of stock footage and our own unique drone video archive this month has seen us produce content for brands within the holistic sector, the hair and beauty industry and deliver stock archive to independent productions in need of Irish drone footage. It’s good to do things differently from time to time and this month made us more aware of this than ever before.

Lock Down Isn’t Shut Down

With all that’s currently going on at the minute we decided to take our video storytelling course online. There’s no better time to touch up on your productions skills and let people know about the products and services you provide.

Here are our TOP 5 TIPS for using video during the lock-down:

1, ARCHIVE /STOCK FOOTAGE – Use with text, music (license free) or voice-over to tell your story.
2, PHONE or iPAD – If you don’t have access to any archive material use your phone or iPad to shoot and edit your videos.
3, SHOWCASE – Showcase a free service or competition you are currently running.
4, TESTIMONIALS – Use testimonials and edit them with music and product photos. If you don’t have any, ask previous clients to send you some.
5, IF NONE OF THE ABOVE – Just produce something. Let people know you’re still trading!

We’ve worked with many companies that produce their videos in-house and have trained them to make professional looking videos that appeal to their audience. They went from finding it difficult to produce videos to being confident and motivated to film and edit their own content.

If you know anyone that’s keen to touch up on their productions skills or make their first online video please direct them to our facebook group for more info – https://www.facebook.com/groups/Lockdownisntshutdown

Victim Support NI Conference and South Africa

This month we produced a highlights video for Victim Support NI at their conference in the Dunsilly Hotel. We recorded speeches, Q+A and interviews with attendees to create a short video summarising the event. We were also asked to travel out to South Africa with Belfast to Blanco 2020 to document the work of the Belfast based charity as they brought a cross-community group of young people to work in townships there. We produced 6 short Video blogs on location documenting the life changing experiences of the young people involved. Along the way we also came across a very moving story that we are editing at the minute. More to come on that very soon!

Ur Shankill and Inspire 2 update

We started 2020 with a busy few weeks delivering content for the Greater Shankill Partnership and their ‘Ur Journey Ur Shankill’ event. We produced a series of videos to be played at the event and documented throughout the two days with a next day edit for day two. We took this opportunity to update our Inspire 2 drone and have now added a Pro Res license allowing us to shoot up to 5.2k on to a hard drive to give us an even better video image.

A new space and a new taster

This month we’ve been busy setting up our new bangor office, with an in-house edit suite and town centre location we are feeling inspired by our new surroundings. Looking forward to meeting the locals and finding collaborators nearby. We’ve also been working on developing new documentary ideas for broadcast together with Ronin Films and have an exciting new taster/trailer ready to submit to local broadcasters.

CBBC and a BIG move!

This month was our last month in Blick Studio before we move offices. Currently we are setting up a new studio down the road in great Victoria Street, Belfast. We have big plans for our new space – there is already an audio studio built and plans to build a green screen and create a space for independent filmmakers and photographers. We have also set-up a new office in Bangor with huge new business plans set for 2020.

A highlight from the month was working on a new CBBC show filming in Belfast called the Tillie Files. Chris Eva was Shooting Director on it and shot a few clips for another show currently in production called Almost Never. It’s great to see so many productions in Belfast at the minute, long may it continue!

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